The best value propositions talk about customers not about offers. The experts at 7Mountains can help you craft a value proposition that quickly explains what problem you solve and for whom. In our experience, even if you have a strong value proposition, it must be adapted when entering a new market. Doing that requires local knowledge of that market. At 7Mountains our global experts can you the insights you need to succeed.
SWOT is one of the most efficient tools at a CEO's disposal. SWOT allows companies to make smarter, data-driven decisions.
The value of SWOT analysis (Strength, Weakness, Opportunity, Threat) is undeniable, but the challenge in building a strong SWOT is to not be too close to the company. That's why it's a challenge to build this analysis for own business. Instead, you need a trusted third party who knows both your company, your market and the landscape where you will be doing business. That's exactly what we offer at 7Mountains.
A new market means new competitors, both with direct or substitution products. Our teams work to paint a complete picture before launch.
Competition in your new market may be substantially different. It doesn't just mean new companies to compete against (though it often does) but it can also mean a new status-quo or a new internal trend that companies are following to solve the same problem. We help you understand what you're up against and how it impacts your positioning, targeting and go-to-market.
Field discovery tour
Markets do not exist on spreadsheets. 7Mountains organizes tours to allow you to meet the right people to make an educated go/no-go decision.
We help you understand the situation on the ground and speak with local experts. This field tour is critical for you to understand the situation on the ground. This helps you to not only make an educated go/no-go decision, but it also helps you to think about how you will need to change your messaging to serve this new market.
You need to define success in terms of numbers and then measure yourself against metrics.
We help you identify and measure the right data to understand your performance. This is particularly important when you're opening on a new market. Analytics can also help you when it comes to fundraising and demonstrating your success (in your pitch deck).